Communication & Publishing

THE BIG IDEAS COLLECTIVE

Intelligent creativity.

‘How to Be in Business’ by Jacky Fitt FRSA.
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create beautiful brands, books and websites. Produce inspiring and engaging content matched by technical expertise.

Brand Identity

You never get a second chance to make a good first impression.

Content Creation

Words and images to inform and engage, move and motivate.

Web Development

Let’s make it bold and beautiful.

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Publishing Design

A book is a thing of beauty.

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The Big Blogs

Razzamatazz, restraint and Bruce Oldfield

Around this time Slatter-Anderson was also working on promotional work for Bruce Oldfield and I was tasked with designing a 12-page advert for Vogue for his range of tights, which he had designed for Charnos. Variety was ever the spice of life and on another day warm day I headed down to Bruce’s workshop in Fulham to meet him, select the photos and plan the 12 page spread.

Great BIG guide to effective SEO

SEO or search engine optimisation is the art of getting noticed for what you do by search engine spiders and here’s our great BIG guide to effective SEO. For the best results well written, unique, quality content needs to go hand in hand with good SEO practices. 

The Reindeer of Death

The announcement that Penguin Books were to take over Sphere, my first professional home, arrived hard on the heels of the euphoria of my first Frankfurt Book Fair. The chaff from the rumour mill finally drifted down to the ground floor design department revealing that our death knell had been, of all things, Christmas.

Content Marketing – profitable engagement

The main focus for content marketing is not the hard sell; its function is to consistently communicate valuable information to engage current and attract new ‘buyers’. And by ‘buyers’ I mean people who you need to either buy, buy into, comment upon, support or participate in what you are offering.

Another scandal, another book, same Prime Minister.

Although the impact of this particular story has faded over time, it was, on publication, a highly controversial and political title. Illuminating the “Westland affair” of 1985-86 the book exposed cabinet in-fighting and Thatcher’s autocratic style to public scrutiny. Following hot on the heels of the Miners’ strike and coming just before the “Poll Tax” controversy, this was, arguably, the first of the internal disagreements to reveal the widening fissures in the Conservative party over the UK’s position in Europe. Written by Magnus Linklater the Managing Editor, and David Leigh the Chief Investigative Reporter, at The Observer, the research behind the book came with the highest of investigative credentials. 

Awop bob alula awop bam boom!

There was something very cool about the Abacus imprint at Sphere; a unique, rare joy infused their tiny office space where Mike Petty, the editorial director, often penned his unnerving but highly diverting design feedback as song lyrics.

Espionage, Architecture and Ann Victoria Roberts

Seven months in to my fledgling freelance career a wide variety of covers and publicity campaigns kept flowing in from Chatto & Windus. The Royal Horticultural Society’s book on companion planting; anthologies of poetry by Norman MacCaig and Carol Ann Duffy; Farmwork a photographic book capturing agricultural life, The Pitman Painters by William Feaver and the cover design for her first book that set the seal on an enduring professional relationship with much loved novelist, Ann Victoria Roberts.

The Right to Know

Clive Ponting was the civil servant who, along with Tam Dalyell MP, was instrumental in revealing Whitehall secrets behind the notorious Belgrano Affair and I was given the job of designing the cover of his exposé. 
The General Belgrano was an Argentinian cruiser, sunk on 2nd May 1982, during the Falklands War. Clive’s book would reveal that, when struck by two torpedos from HMS Conqueror, a British hunter-killer Churchill class nuclear-powered submarine, the General Belgrano was, not only outside the combat zone, but also sailing away from it when hit. She sank with all hands, 323 lives were lost.

Three Breaks, None of Them Bones

In design every career there comes those break-through moments; for me there were three in as many months – 1984 was an amazing year!  

In July of that year I received my degree in Graphic Design and Typography from Exeter College of Art and Design. Secondly, my external examination assessor, Brian Sanders, liked my final degree show.

Budgie-smugglers, Big Sellers and Big Stars, Poolside LA

During the late 80s and early 90s Century’s fiction list was attracting plenty of attention following the global success of Colleen McCullough’s The Thorn Birds and novella The Ladies of Missalonghi.