Guinea Pigs

Barbara Jacobs & Co – print marketing case study

Jacky Fitt Big Ideas Collective Case Study

Barbara Jacobs & Co – print marketing case study

JACKY FITT  BIG IDEAS COLLECTIVE CASE STUDY

tel: +44 1904 270962‬

BOOK COVERS | BOOK DESIGN | BOOK EDITING | BOOK PRODUCTION | INDIE & MAINSTREAM PUBLISHING

BOOK COVERS | BOOK DESIGN | BOOK EDITING | BOOK PRODUCTION | INDIE & MAINSTREAM PUBLISHING

BRANDING | COPYWRITING | BROCHURE | PHOTOGRAPHY | SITE HOARDINGS | PROMOTION LITERATURE | JOSEPH ROWNTREE HOUSING TRUST

BRANDING | COPYWRITING | SOCIAL MEDIA | GUIDE AUTHOR | TRANSLATIONS | CARTOONS | MULTI-LANGUAGE WEBSITE | MICRO-OISEAU

BRANDING | WEBSITE | PROMOTION |
ADVERTISING | BARBARA JACOBS & CO

BRANDING | WEBSITE | PROMOTION | ADVERTISING | BARBARA JACOBS & CO

BRANDING | COPYWRITING | WEBSITE DESIGN | SEO | PROMOTION | PETROS

BRANDING | COPYWRITING | WEBSITE DESIGN | SEO | PROMOTION | PRODUCTION SUPPORT | ON & OFFLINE MARKETING MATERIALS | PETROS

DESIGN & EDITING FOR PUBLISHING

BOOK COVERS | BOOK DESIGN | BOOK PRODUCTION
PRIVATE PRESS PUBLISHING | LIMITED EDITION | OUT-TAKE

BOOK COVERS | BOOK DESIGN | BOOK PRODUCTION
PRIVATE PRESS PUBLISHING | LIMITED EDITION | OUT-TAKE

WEBSITE DESIGN | COPYWRITING | EDITING | SEO | INFO GRAPHICS | COLLABORATION | SKILLOGY

WEBSITE DESIGN | COPYWRITING | EDITING | SEO | INFOGRAPHICS | COLLABORATION | SKILLOGY

STRAPLINE | COPYWRITING | SEO | SOCIAL MEDIA | PROMOTION | ONLINE ADVERTISING | VEHICLE GRAPHICS | MONARCH LAUNDRY

STRAPLINE | COPYWRITING | SEO | SOCIAL MEDIA | PROMOTION | ONLINE ADVERTISING | VEHICLE GRAPHICS | MONARCH LAUNDRY

BOOK DESIGN | BRANDING | WEBSITE | PROMOTION | PRODUCTION MANAGEMENT | ROGER STEARE CONSULTING

BOOK DESIGN | BRANDING | WEBSITE | PROMOTION | PRODUCTION MANAGEMENT | ROGER STEARE CONSULTING

DESIGN | WEBSITE DESIGN | PROMOTION | ADVERTISING | MERCHANDISING DESIGN | LOVE TOPSHAM

BRAND DESIGN | WEBSITE DESIGN | PROMOTION | ADVERTISING | MERCHANDISING DESIGN | LOVE TOPSHAM

WEBSITE DESIGN | PROMOTION | ADVERTISING | MERCHANDISING DESIGN | LOVE TOPSHAM

WEB COPYWRITING | CASE STUDIES | ARTICLES | EDITING | SEO STRATEGY, PLANNING & IMPLEMENTATION | AGRI EPI CENTRE

BRANDING | COPYWRITING | BROCHURE | PHOTOGRAPHY | SITE HOARDINGS | PROMOTION LITERATURE | JOSEPH ROWNTREE HOUSING TRUST

BRANDING | COPYWRITING | BROCHURE | PHOTOGRAPHY | SITE HOARDINGS | PROMOTION LITERATURE | JOSEPH ROWNTREE HOUSING TRUST

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We put together an innovative series of 4 promotional postcards combining a quirky image and a well known ‘saying’ of Barbara’s with service information and contact details on the reverse.  The post cards had three requirements: to attract, to inform and give a call to action.  The cards were introduced at local networking events and were ‘drip fed’ to Barbara’s contacts over a few months.  The most popular image also informed printed advertising and advertorials.

Barbara Jacobs case study

The cards were enjoyed, discussed, handed around, pinned on notice boards and worked well to achieve a great outcome.  Six months after opening her doors Barbara had surpassed her goal of 50 clients, a trend which has undoubtedly beaten the housing crisis and one that is set to continue.  Barbara comments:

With no clue how to proceed, the daunting task of setting up on my own and winning business was completely transformed in to an exciting journey with the team at BIG.  Fun, flexible and full of good ideas, I love their aspirational and inspirational approach!  With their support I’ve come along way. Barbara Jacobs

A website featuring the post card images is being launched and follow up campaigns scheduled.

Visit Barbara Jacobs & Co website to see more.