Clarion – copywriting case study

Jacky Fitt, FRSA

Clarion Solicitors, a highly successful law firm based in Leeds, needed support to create the right tone of voice for their new website. Giving all the different specialisms a consistent approach and language, plus effective search engine optimisation value (SEO) was required. BIG’s Jacky Fitt worked with Head of Marketing Jenny Rednecks on shaping the website content. Mindful of Clarion’s key messages of transparency and support for its clients, Jacky also met and discussed the content will all heads of department to ensure that their personal values came through to ensure the sense of a very much ‘people centred’ business.

Here’s what Clarion’s Marketing Executive Jenny Renocks had to say about our involvement in this project:

“When embarking on a project to redesign our website we wanted to ensure that the copy matched our brief of producing a site that did not represent a typical law firm.  

“Jacky spent time with all our partners to understand exactly what solutions we could provide to our clients and how we become more than just their legal advisor.  Jacky successfully took all this information and produced content that was engaging, clear and concise.  Jacky was a pleasure to work with and we worked closely together every step of the way”. 

Visit Clarion’s website to see more.