Sachedinas Solicitors – branding case study
Jane Sachedina established her specialist commercial law practice, Sachedinas Solicitors, in 2004. Already well known locally for two flourishing business network groups and an experienced guest speaker, Jane wanted to create a recognisable brand for her services that would include a highly professional client centred website.
Jane’s highly personal approach means she is her brand and a photo session produced some great shots on which to build with design focusing on a clean simplicity, fresh colours and welcoming, non-jargon copy. To highlight her expanding practise and offer current and prospective clients plenty of extra value, we produced with a website design and structure that would not only look highly professional but also bring out Jane’s client centred, personal vision.
Sachedinas’s site works hard to offer more to the visitor and includes:
legal guides on common issues within business law bespoke search facility, to quickly access information an up-to-the-minute news section for breaking news and announcements archive of news articles to build a resource for the wider business community.
A highly flexible and easy to use content management system (CMS), means Jane and her team can schedule in updates and react quickly to breaking news, plus a back office key word tool allows them to see the frequency of searched words and adjust their online content accordingly.
For the next stage Sachedinas Solicitors is now looking to develop new routes of communication including social media and podcasts.
"This was a very important project for me. I knew that I would get from BIG a clear and professional understanding of what I was seeking to create for my practice. I was totally vindicated in my choice. BIG’s personnel dealt with me in the way that I needed. They were always full of ideas for me to consider and were very patient whist I went through the whole process, frequently changing my mind. They never tried to push me down a route where I might feel uncomfortable just for the sake of getting the job done. I appreciated this very much which meant I had complete trust in them.” Jane Sachedina
Visit Sachedinas Solicitors website to see more.