York Means Business – brand case study
Katie Stewart, Head of the Economic Development Team for the City of York Council talks about our contribution to the project:
"The Big Ideas Collective have been instrumental in the production of the branding and copy for a number of critical pieces for the city-wide York Means Business project.
"From the early development and refinement of the logo, strapline and York Means Business website and the later production of pop up banners and further collateral to support the brand, the BIG team, and particularly Ned and Jacky have been instrumental in helping the City of York Council Economic Development team to develop a brand with partners that was not simply a council-owned and managed brand, but a brand and concept that would be bought into and used by partners across the city.
"We now have businesses using the brand and collateral in their day to day transactions, as a way of showing pride in the city as a business destination.
"The brief was made all the more challenging by this partnership dimension – which gave BIG not just one client, but effectively a group of clients – which through the thoughtful engagement by the BIG team, had their expectations met and exceeded."
Visit the York Means Business website to see more.