The Big Ideas Collective offers a powerful suite of specialist website audit services, accompanied by money-saving bundles and loyalty renewals.

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Online optimisation
and assessment audits

Each web audit is delivered as a clear, jargon-free, branded report, delivering scores per stage, an overall site score, and a plain-English summary you can act on immediately. Where a site has been audited before, it adds a score comparison showing exactly how much has improved. Included with every audit at no extra charge, it is what makes the technical findings genuinely usable rather than a wall of data.

This guide summarises the available audits: a short description of what it does and, most importantly, the benefits to customers. Services can be taken individually or combined into bundles for great savings.

Our BIG Intelligence audits use AI tools to collect and analyse data about your website, including, but not limited to, speed, search visibility, structured data, backlinks and AI readiness. Importantly, we do not put confidential client information into public AI tools, sell or share data. Our experienced and very human team checks every report before it is delivered.

More broadly, how, when and where we use AI is set out in our AI Usage Statement

If you would like to review a sample report please click on the image below.

Website 360º Health Check

Your complete website health check report

In one pass this powerful audit examines five critical areas of a website: technical performance, search optimisation, AI visibility, structured data and backlink authority. Ideal as a first diagnostic before any web or marketing investment, and as an annual benchmark to keep performance on track.

£495 - Bundle savings: £230

Get Found

SEO – get found on Google

Search Engine Optimisation: a structured search-engine-optimisation review across 20 checks — keyword targeting, content quality, metadata and trust signals. It shows how findable your website is and why competitors may be outranking you. Rather than vague advice, you get a scored, prioritised picture of what is helping and hurting your rankings, and the specific changes that will lift you in the results customers actually search. The foundation for turning organic search into a reliable, no-cost source of new enquiries.

£145


GEO – show up in AI answers

Generative Engine Optimisation: shows how visible your business is inside AI search engines such as ChatGPT, Google AI Overviews, Perplexity and Claude. As more customers ask an AI instead of scrolling Google, being citable in those answers is fast becoming essential. This audit assesses whether AI systems can read, understand and recommend your site, then scores your AI visibility. You learn whether you are appearing in the answers your customers already trust, and what to change so the next generation of search sends business your way rather than a competitor’s.

£145


Local SEO – win local customers

Assesses how visible you are in local search and on Google map where nearby customers decide who to call. It reviews your Google Business Profile, reviews, citations and local signals, then scores your local presence. For any business that serves a place, the map results often matter more than the main website. You learn why you may be missing from local searches and exactly what to fix to appear when someone nearby is ready to buy.

£195


Keywords – know what customers search for

Uncovers the real words and phrases your customers type into search, builds a gap table showing where competitors rank and you do not, and hands you ready-to-use page titles and descriptions built from those terms. Guesswork on keywords wastes content budget; this grounds every target in evidence of genuine demand. You get a clear, prioritised list of the searches worth winning and the paste-ready metadata to start ranking for them.

£175

Keep Visitors

Assessment – turn visitors into customers

A thorough user experience (UX) and user interface (UI), in other words how it works and how it looks. Page by page, following the journeys your real customers take. It identifies strengths and opportunities alongside weaknesses and proposed fixes, with critical issues clearly flagged. Confusing layouts and friction quietly cost you sales and enquiries every day. This assessment shows exactly where visitors struggle and what to change to convert more of them — invaluable before a redesign or when a site simply is not performing. You get a practical, prioritised roadmap to a smoother, higher-converting site.

£425


GEO – show up in AI answers

Generative Engine Optimisation: shows how visible your business is inside AI search engines such as ChatGPT, Google AI Overviews, Perplexity and Claude. As more customers ask an AI instead of scrolling Google, being citable in those answers is fast becoming essential. This audit assesses whether AI systems can read, understand and recommend your site, then scores your AI visibility. You learn whether you are appearing in the answers your customers already trust, and what to change so the next generation of search sends business your way rather than a competitor’s.

£145


Local SEO – win local customers

Assesses how visible you are in local search and on Google map where nearby customers decide who to call. It reviews your Google Business Profile, reviews, citations and local signals, then scores your local presence. For any business that serves a place, the map results often matter more than the main website. You learn why you may be missing from local searches and exactly what to fix to appear when someone nearby is ready to buy.

£195


Keywords – know what customers search for

Uncovers the real words and phrases your customers type into search, builds a gap table showing where competitors rank and you do not, and hands you ready-to-use page titles and descriptions built from those terms. Guesswork on keywords wastes content budget; this grounds every target in evidence of genuine demand. You get a clear, prioritised list of the searches worth winning and the paste-ready metadata to start ranking for them.

£175

Authority & Trust

Backlinks – build your website’s authority

Maps your website’s content into topic clusters and judges its depth, freshness and authority, then compares your coverage against named competitors. It shows where rivals are winning attention you should own, and which gaps to fill to become the go-to source in your field. You get a clear content strategy grounded in evidence — what to write, improve or retire — so your content works harder for search, AI answers and customer trust rather than sitting idle.

£225


Schema – stand out in search results

Checks the structured data behind your website — the hidden code that tells Google and AI exactly what your business, products and pages are. It detects what is present, identifies gaps, and hands you ready-to-paste, Google-validated code to fix them. Good schema unlocks rich search results — star ratings, prices, FAQs — that stand out and win clicks, and helps AI recognise your brand. You get a better search appearance and stronger machine understanding of your site, without a developer guessing.

£145


Content Authority – own your topic

Assesses how visible you are in local search and on Google map where nearby customers decide who to call. It reviews your Google Business Profile, reviews, citations and local signals, then scores your local presence. For any business that serves a place, the map results often matter more than the main website. You learn why you may be missing from local searches and exactly what to fix to appear when someone nearby is ready to buy.

£195


EEAT – gain customer trust and loyalty

Grades your site on Experience, Expertise, Authoritativeness and Trustworthiness — the qualities Google and AI use to decide who to trust and promote. It uses AI-content and AI-image checks as evidence, plus backlinks, citations and press signals beyond your site. As Google cracks down on low-quality AI content, a strong E-E-A-T rating means more customer trust, better rankings, and resilience against algorithm changes. You learn precisely how credible you look — and how to prove your authority to both people and machines

£395

Positioning

Strength & Weakness – see how you measure up

A strategic review of your brand’s online presence against real competitors in your sector and area. It weighs what is working and where the opportunities lie against the problems holding you back, delivered as a clear strengths-and-weaknesses report with recommended fixes. Ideal before a rebrand, redesign or growth push, it replaces gut feel with an honest, outside-in view of how you really compare. You get a prioritised, board-ready picture of where to defend, where to invest, and where competitors are beating you.

£395

Bundles & Renewals: SME & Website bundles

Take related services together and pay less than buying each separately. Prices shown are the bundle rate against the à la carte total.


1. Local Business Growth Bundle

Local SEO & GBP Audit + Performance Audit + SEO Audit

Everything a local business needs to be found and chosen online. It tackles map-pack visibility, site speed and search rankings together — the three things that decide whether nearby customers find you or a competitor. One joined-up plan to grow local enquiries.

£375 together rather than £485, saving £110.


2. Conversion Ready Bundle

Measurement & Tracking Readiness + Analytics & Search Intelligence + Accessibility Audit

Get your website ready to convert — and to prove it. This pairing lets you trust your numbers, understand your visitors, and make sure no one is shut out. Ideal before a marketing push, it ensures every visit is measured, understood and usable by all.

£395 together rather than £505, saving £110.


3. AI & Future Search Bundle

GEO Audit + Schema Audit + Content & Topical Authority Audit + E-E-A-T Audit

Future-proof your visibility as search shifts to AI. Together these audits make your site readable, credible and citable by ChatGPT, AI Overviews and the like. As customers increasingly ask an AI rather than scroll Google, this positions you to be recommended rather than overlooked.

£698 together instead of £910, saving £212


4. Pre-Redesign Bundle

Website Assessment (UX/UI) + Accessibility Audit + Performance Audit

The smart first step before rebuilding a website. It ensures a redesign is driven by evidence, not opinion — you know what to keep, what to fix and what is holding the current site back. It stops you rebuilding the same problems and gives your designers a clear brief.

£549 together rather than £715, saving £166.


5. Full Visibility Bundle (the annual deep dive)

All 11 SME-facing audits: Performance, SEO, GEO, Schema, Backlinks, Accessibility, Measurement, Keywords, Analytics, Local SEO, Content & Topical Authority

The complete picture — eleven audits in one. Nothing about your online presence goes unexamined, and every area is scored so you can prioritise with confidence. Ideal as an annual deep dive and benchmark.

£1,195 together rather than £1,825, a £630 saving.


6. Small Site Bundle

Any 2 of: Performance, SEO, GEO, Schema, Backlinks, Accessibility

Perfect for smaller websites and tighter budgets — pick any two of the core £145 audits and take 20% off. A focused, affordable way to tackle your two biggest priorities without committing to a full programme.

£232 for the pair rather than £290, saving £58.

Annual Check-Up & Loyalty Programme

Full 5-Stage Audit — Annual Check-Up

A loyalty-rate re-run of the core five-stage audit for returning clients — 20% off the £495 first-time price. It re-tests Performance, SEO, GEO, Schema and Backlinks and generates a fresh score comparison against your original baseline, so you can see exactly how far you have come. The simple way to keep your website on track year on year and prove the value of the work.

£420


Full Visibility Bundle — Annual Check-Up

The headline annual renewal for clients who want the full picture kept current. It re-runs all eleven SME audits at a 20% loyalty rate (£956 versus the £1,195 first-time price) and shows a complete year-on-year score comparison across every category. The most thorough way to protect and build your online visibility over time, with clear proof of progress.

£956

For Authors

Finder – can readers find your book?

Answers the question every author needs to ask: can readers find my book? It reviews the Amazon listing, Audible, Goodreads and the wider author platform — website, social presence and search results — then scores discoverability. Even brilliant books fail when readers cannot find them. This audit shows exactly where you are invisible or losing sales, and what to fix so searches, browsing and recommendations lead readers to buy. The essential diagnostic before any marketing or launch spend.

£195


Launch – keep on track with a sound plan £295 (basic) / £495 (extended)

A complete 12-week launch plan built backwards from your publication date — comparable-title research, positioning, and a week-by-week schedule where every action has an owner and a purpose. Basic mode is Amazon/KDP-focused; extended adds a full trade launch into bookshops, wholesalers and libraries. Most launches fizzle because they are improvised; this gives you a clear, dated campaign to build momentum before and after release. You get a professional, confidence-building roadmap that turns a publication date into an actual launch.

£295 (basic) / £495 (extended)


Production – leave nothing to chance

A complete print specification for your book — a printer-ready spec for accurate quotes plus a client-facing production proposal, with the technical detail (trim size, extent, spine width, ISBN) verified in code, not guessed. Getting a print quote usually means confusing back-and-forth and costly errors; this hands printers exactly what they need and shows you clear, itemised options for writing, editing, design and proofreading. You get accurate quotes faster and a professional production plan you can trust.

£245


Retailer Pack – visibility and sales preparation

Everything the online retailers need to sell your book, built and checked against each platform’s rules. Basic covers Amazon KDP — keywords, categories, description and A+ content; extended adds full trade metadata for IngramSpark, Nielsen, Thema/BISAC and ONIX. The right metadata is what makes a book surface in search and browse — get it wrong and even great books stay hidden. You get optimised, ready-to-load listings that put your book in front of the readers most likely to buy it.

£195 (basic) / £350 (extended)

Author & Publishing bundles

1. Author Discoverability Bundle

Author Platform & Discoverability Audit + Retailer Metadata Pack (Basic)

For authors who want to be found and to sell. It first diagnoses where readers cannot find you, then fixes your Amazon listing so they can — diagnosis and cure in one step.

£325 together rather than £390, saving £65


2. Launch Ready Bundle

Book Launch Plan (Basic) + Retailer Metadata Pack (Basic) + Author Platform & Discoverability Audit

Everything needed to launch a book well — a dated campaign, optimised retail listings and a discoverability check, working together. It turns a publication date into a genuine, professional launch rather than a hopeful upload.

£549 together instead of £685, saving £136.


3. Competitive Position Bundle

Strength & Weakness Audit + Content & Topical Authority Audit + Keyword & Competitor Audit

Understand exactly where you stand against your rivals — and how to pull ahead. Together these audits show how your brand compares, where content gaps sit, and which searches to win. A strong foundation for any growth or marketing strategy.

£625 together rather than £795, saving £170.

Message us for a call back to talk through which package suits your business.
info@thebigideascollective.com

Regular Monitoring? Repeat audits 20% off list price.

Discounted repeats PLUS traffic light comparison scoring to speed up your intelligence gathering.
Your renewal report includes a colour-coded score comparison table. Each audit stage lists your previous score alongside your current score, with improvements shown in green and declines shown in red.
See exactly where progress has been made and what to focus on next.

Expertise You Can Trust

Friendly. Knowledgeable. Award-Winning.

 

40+ Years Combined Experience

Over 40 years' combined experience in web design, digital marketing, copywriting, and SEO. Using the 4-D best practice project management, The Big Ideas Collective, creates A-rated GTMetrix websites for businesses across the UK. All delivered from our offices in York and Exeter.

Every BIG Intelligence Audit

Powered by our proprietary AI skills. Our specialist tools assess your site across 100 data points. Every finding reviewed and contextualised by our digital team. Pass your report to your developers, or, specialist WordPress developers, ask us about implementing our findings on your WordPress website.

Generative Engine Optimisation

Helping businesses become visible not just in traditional searches, but in the AI-powered answers that are reshaping how your customers discover products and services. All scored and each fix described in your report along with Schema code tailored for your website,

Don't Stop at the Report

Need Implementation Support?

We Can Fix It, Too.

Our audit reports do two things simultaneously: they deliver immediate value AND give you a defined set of refinements.

If you have a WordPress website, those critical fixes do not need to sit in a third party work queue.

At The Big Ideas Collective we can act fast on WordPress sites, installing schema code, optimising page structures, improving metadata, and resolving technical issues.

Implementation is quoted on a fixed-price basis, individually scoped after audit delivery. We always provide a written quote from your audit report, before any work begins.

Our WordPress Implementation services include:

  • Schema implementation — adding or correcting JSON-LD structured data
  • Metadata optimisation — title tags and meta descriptions rewritten for ranking
  • Page speed improvements — image compression, caching, plugin optimisation
  • GEO improvements — restructuring content for AI citability and E-E-A-T signals
  • Backlink outreach — identifying and pursuing high-quality link opportunities

All prices exclude VAT.

*If required, WordPress implementation is quoted separately after report delivery.