
Online assessment and
optimisation audits
A powerful suite of website audits with easy-to-read reports to fix flaws, deliver improvements and drive results.
Web health checks and AI readiness
Discover your top 3 website issues for FREE with our Big Intelligence Snapshot, a quick and easy website checker.
Find out what's working ... what's not, AND how to fix it!
Audits designed with your business in mind.
Designed by our experienced web team, our audits are delivered as a clear, jargon-free branded report, delivering scores per stage, an overall site score, and a plain-English summary you can act on immediately. Where a site has been audited by us before, you'll also get a score comparison showing exactly what has improved.
Run individually, or combined into bundles for great savings, constantly updated to meet current best practice, website audits are an important part of any online marketing and promotion.
Website 360º - business critical: performance breakdown
Your complete website health check report
In one pass this powerful audit examines five critical areas of a website: technical performance, search optimisation, AI visibility, structured data and backlink authority. Using 100 data points, it is an ideal preliminary diagnostic tool before comitting further website investment, and as an annual benchmark to keep performance on track.
£495 - Bundle savings: £230
Get Found - nail your SEO, GEO, keywords & Google Local
SEO – get found on Google
Search Engine Optimisation: a structured search-engine-optimisation review across 20 checks — keyword targeting, content quality, metadata and trust signals. It shows how findable your website is and why competitors may be outranking you. Rather than vague advice, you get a scored, prioritised picture of what is helping and hurting your rankings, and the specific changes that will lift you in the results customers actually search. The foundation for turning organic search into a reliable, no-cost source of new enquiries.
£145
GEO – show up in AI answers
Generative Engine Optimisation: shows how visible your business is inside AI search engines such as ChatGPT, Google AI Overviews, Perplexity and Claude. As more customers ask an AI instead of scrolling Google, being citable in those answers is fast becoming essential. This audit assesses whether AI systems can read, understand and recommend your site, then scores your AI visibility. You learn whether you are appearing in the answers your customers already trust, and what to change so the next generation of search sends business your way rather than a competitor’s.
£145
Local SEO – win local customers
Assesses how visible you are in local search and on Google map where nearby customers decide who to call. It reviews your Google Business Profile, reviews, citations and local signals, then scores your local presence. For any business that serves a place, the map results often matter more than the main website. You learn why you may be missing from local searches and exactly what to fix to appear when someone nearby is ready to buy.
£195
Keywords – know what customers search for
Uncovers the real words and phrases your customers type into search, builds a gap table showing where competitors rank and you do not, and hands you ready-to-use page titles and descriptions built from those terms. Guesswork on keywords wastes content budget; this grounds every target in evidence of genuine demand. You get a clear, prioritised list of the searches worth winning and the paste-ready metadata to start ranking for them.
£175
Keep Visitors - improve your user experience & sale points
Assessment – turn visitors into customers
A thorough user experience (UX) and user interface (UI), in other words how it works and how it looks. Page by page, following the journeys your real customers take. It identifies strengths and opportunities alongside weaknesses and proposed fixes, with critical issues clearly flagged. Confusing layouts and friction quietly cost you sales and enquiries every day. This assessment shows exactly where visitors struggle and what to change to convert more of them, invaluable before a redesign or when a site simply is not performing. You get a practical, prioritised roadmap to a smoother, higher-converting site.
£425
Performance – get a faster website
A technical MOT for your website across 20 checks covering technical foundations, page structure and speed. Slow, poorly built pages quietly lose visitors, rankings and sales. Google now ranks partly on speed and stability. This audit pinpoints exactly what is dragging performance down and scores the site’s technical health. You get a prioritised, plain-English list of fixes that make pages load faster, feel smoother and convert more of the visitors you are already paying to attract.
£145
Accessibility - open to everyone
Assesses your website against WCAG 2.2 AA the recognised accessibility standard: covering images, structure, colour contrast, keyboard use and forms. Around one in five people has a disability, and inaccessible sites shut them out while exposing you to legal risk under the Equality Act. This audit scores your compliance and flags exactly what to fix. You widen your audience, improve usability for everyone, and reduce the risk of a complaint or claim.
£145
Preparing for a website update/refresh - know where to invest
This audit delivers a report that gives you a comprehensive site modernisation plan: what to change, in what order, how to modernise your site and build consistent messaging about your business. This is not a scored audit but the report will give you a breakdown of what you need to prioritise to get results from your investment before you start talking to developers.
£350
Authority & Trust - show expertise, build loyalty & backlinks
Backlinks – build your website’s authority
Maps your website’s content into topic clusters and judges its depth, freshness and authority, then compares your coverage against named competitors. It shows where rivals are winning attention you should own, and which gaps to fill to become the go-to source in your field. You get a clear content strategy grounded in evidence — what to write, improve or retire — so your content works harder for search, AI answers and customer trust rather than sitting idle.
£145
Schema – stand out in search results
Checks the structured data behind your website — the hidden code that tells Google and AI exactly what your business, products and pages are. It detects what is present, identifies gaps, and hands you ready-to-paste, Google-validated code to fix them. Good schema unlocks rich search results — star ratings, prices, FAQs — that stand out and win clicks, and helps AI recognise your brand. You get a better search appearance and stronger machine understanding of your site, without a developer guessing.
£145
Content Authority – own your topic
Assesses how visible you are in local search and on Google map where nearby customers decide who to call. It reviews your Google Business Profile, reviews, citations and local signals, then scores your local presence. For any business that serves a place, the map results often matter more than the main website. You learn why you may be missing from local searches and exactly what to fix to appear when someone nearby is ready to buy.
£225
EEAT – gain customer trust and loyalty
Grades your site on Experience, Expertise, Authoritativeness and Trustworthiness — the qualities Google and AI use to decide who to trust and promote. It uses AI-content and AI-image checks as evidence, plus backlinks, citations and press signals beyond your site. As Google cracks down on low-quality AI content, a strong E-E-A-T rating means more customer trust, better rankings, and resilience against algorithm changes. You learn precisely how credible you look — and how to prove your authority to both people and machines
£395
Know your data - understand your analytics & tracking
Analytics & Search Intelligence – benefit from your data
Answers one question: if you started spending on marketing tomorrow, would your site actually measure it? It inspects your GA4 tags, Tag Manager, ad pixels, consent tools and conversion tracking, then scores your readiness. Broken or missing tracking means wasted budget and numbers you cannot trust. This audit finds the gaps before you spend, so every click, lead and sale is captured correctly. Essential before any paid campaign, after a redesign, or whenever the figures look wrong.
£195
Measuring & Tracking – have faith in your numbers
Checks the structured data behind your website: the hidden code that tells Google and AI exactly what your business, products and pages are. It detects what is present, identifies gaps, and hands you ready-to-paste, Google-validated code to fix them. Good schema unlocks rich search results. Star ratings, prices, FAQs that stand out and win clicks, and helps AI recognise your brand. You get a better search appearance and stronger machine understanding of your site, without a developer guessing.
£165
Positioning - build strength & strategic brand power
Strength & Weakness – see how you measure up
A strategic review of your brand’s online presence against real competitors in your sector and area. It weighs what is working and where the opportunities lie against the problems holding you back, delivered as a clear strengths-and-weaknesses report with recommended fixes. Ideal before a rebrand, redesign or growth push, it replaces gut feel with an honest, outside-in view of how you really compare. You get a prioritised, board-ready picture of where to defend, where to invest, and where competitors are beating you.
£395
Bundles & Renewals: SME & Website bundles
Take related services together and pay less than buying each separately. Prices shown are the bundle rate against the à la carte total.
1. Local Business Growth Bundle
Local SEO & GBP Audit + Performance Audit + SEO Audit
Everything a local business needs to be found and chosen online. It tackles map-pack visibility, site speed and search rankings together — the three things that decide whether nearby customers find you or a competitor. One joined-up plan to grow local enquiries.
£375 together rather than £485, saving £110.
2. Conversion Ready Bundle
Measurement & Tracking Readiness + Analytics & Search Intelligence + Accessibility Audit
Get your website ready to convert — and to prove it. This pairing lets you trust your numbers, understand your visitors, and make sure no one is shut out. Ideal before a marketing push, it ensures every visit is measured, understood and usable by all.
£395 together rather than £505, saving £110.
3. AI & Future Search Bundle
GEO Audit + Schema Audit + Content & Topical Authority Audit + E-E-A-T Audit
Future-proof your visibility as search shifts to AI. Together these audits make your site readable, credible and citable by ChatGPT, AI Overviews and the like. As customers increasingly ask an AI rather than scroll Google, this positions you to be recommended rather than overlooked.
£698 together instead of £910, saving £212
4. Pre-Redesign Bundle
Website Assessment (UX/UI) + Accessibility Audit + Performance Audit
The smart first step before rebuilding a website. It ensures a redesign is driven by evidence, not opinion — you know what to keep, what to fix and what is holding the current site back. It stops you rebuilding the same problems and gives your designers a clear brief.
£549 together rather than £715, saving £166.
5. Full Visibility Bundle (the annual deep dive)
All 11 SME-facing audits: Performance, SEO, GEO, Schema, Backlinks, Accessibility, Measurement, Keywords, Analytics, Local SEO, Content & Topical Authority
The complete picture — eleven audits in one. Nothing about your online presence goes unexamined, and every area is scored so you can prioritise with confidence. Ideal as an annual deep dive and benchmark.
£1,195 together rather than £1,825, a £630 saving.
6. Small Site Bundle
Any 2 of: Performance, SEO, GEO, Schema, Backlinks, Accessibility
Perfect for smaller websites and tighter budgets — pick any two of the core £145 audits and take 20% off. A focused, affordable way to tackle your two biggest priorities without committing to a full programme.
£232 for the pair rather than £290, saving £58.
Annual Check-Up & Loyalty Programme
Full 5-Stage Audit — Annual Check-Up
A loyalty-rate re-run of the core five-stage audit for returning clients — 20% off the £495 first-time price. It re-tests Performance, SEO, GEO, Schema and Backlinks and generates a fresh score comparison against your original baseline, so you can see exactly how far you have come. The simple way to keep your website on track year on year and prove the value of the work.
£395
Full Visibility Bundle — Annual Check-Up
The headline annual renewal for clients who want the full picture kept current. It re-runs all eleven SME audits at a 20% loyalty rate (£956 versus the £1,195 first-time price) and shows a complete year-on-year score comparison across every category. The most thorough way to protect and build your online visibility over time, with clear proof of progress.
£955
For Authors - build for launch, visibility, loyalty & strategy
Finder – can readers find your book?
Answers the question every author needs to ask: can readers find my book? It reviews the Amazon listing, Audible, Goodreads and the wider author platform — website, social presence and search results — then scores discoverability. Even brilliant books fail when readers cannot find them. This audit shows exactly where you are invisible or losing sales, and what to fix so searches, browsing and recommendations lead readers to buy. The essential diagnostic before any marketing or launch spend.
£195
Launch – keep on track with a sound plan £295 (basic) / £495 (extended)
A complete 12-week launch plan built backwards from your publication date — comparable-title research, positioning, and a week-by-week schedule where every action has an owner and a purpose. Basic mode is Amazon/KDP-focused; extended adds a full trade launch into bookshops, wholesalers and libraries. Most launches fizzle because they are improvised; this gives you a clear, dated campaign to build momentum before and after release. You get a professional, confidence-building roadmap that turns a publication date into an actual launch.
£295 (basic) / £495 (extended)
Production – leave nothing to chance
A complete print specification for your book — a printer-ready spec for accurate quotes plus a client-facing production proposal, with the technical detail (trim size, extent, spine width, ISBN) verified in code, not guessed. Getting a print quote usually means confusing back-and-forth and costly errors; this hands printers exactly what they need and shows you clear, itemised options for writing, editing, design and proofreading. You get accurate quotes faster and a professional production plan you can trust.
£245
Retailer Pack – visibility and sales preparation
Everything the online retailers need to sell your book, built and checked against each platform’s rules. Basic covers Amazon KDP — keywords, categories, description and A+ content; extended adds full trade metadata for IngramSpark, Nielsen, Thema/BISAC and ONIX. The right metadata is what makes a book surface in search and browse — get it wrong and even great books stay hidden. You get optimised, ready-to-load listings that put your book in front of the readers most likely to buy it.
£195 (basic) / £350 (extended)
Author & Publishing bundles
1. Author Discoverability Bundle
Author Platform & Discoverability Audit + Retailer Metadata Pack (Basic)
For authors who want to be found and to sell. It first diagnoses where readers cannot find you, then fixes your Amazon listing so they can — diagnosis and cure in one step.
£325 together rather than £390, saving £65
2. Launch Ready Bundle
Book Launch Plan (Basic) + Retailer Metadata Pack (Basic) + Author Platform & Discoverability Audit
Everything needed to launch a book well — a dated campaign, optimised retail listings and a discoverability check, working together. It turns a publication date into a genuine, professional launch rather than a hopeful upload.
£549 together instead of £685, saving £136.
3. Competitive Position Bundle
Strength & Weakness Audit + Content & Topical Authority Audit + Keyword & Competitor Audit
Understand exactly where you stand against your rivals — and how to pull ahead. Together these audits show how your brand compares, where content gaps sit, and which searches to win. A strong foundation for any growth or marketing strategy.
£625 together rather than £795, saving £170.
Easy to read and take action ... Click above to view an example report.
Analysing web data for actionable information
Our BIG Intelligence audits use AI tools to collect and analyse data about your website, including, but not limited to, speed, search visibility, structured data, backlinks and AI readiness. Importantly, we do not put confidential client information into public AI tools, sell or share data. Our experienced and very human team checks* every report before it is delivered
More broadly, how, when and where we use AI is set out in our AI Usage Statement.
*Not including Big Intelligence Snapshot reports.
REQUEST A REPORT
Ask for a BIG Intelligence report
Tick the reports you want and we will come back with a price and a delivery date. Bundle prices apply when reports are ordered together, so the total is often lower than the sum of the boxes you tick.
Not sure which ones you need? Leave the boxes blank, tell us what is worrying you about the site, and we will suggest a shortlist.
We keep your details to answer this enquiry and nothing else. Read our privacy policy.
Regular Monitoring? Repeat audits 20% off list price.
Discounted repeats PLUS traffic light comparison scoring to speed up your intelligence gathering.
Your renewal report includes a colour-coded score comparison table. Each audit stage lists your previous score alongside your current score, with improvements shown in green and declines shown in red.
See exactly where progress has been made and what to focus on next.
Expertise You Can Trust
Friendly. Knowledgeable. Award-Winning.
40+ Years Combined Experience
Over 40 years' combined experience in web design, digital marketing, copywriting, and SEO. Using the 4-D best practice project management, The Big Ideas Collective, creates A-rated GTMetrix websites for businesses across the UK. All delivered from our offices in York and Exeter.
Every BIG Intelligence Audit
Powered by our proprietary AI skills. Our specialist tools assess your site across 100 data points. Every finding reviewed and contextualised by our digital team. Pass your report to your developers, or, specialist WordPress developers, ask us about implementing our findings on your WordPress website.
Generative Engine Optimisation
Helping businesses become visible not just in traditional searches, but in the AI-powered answers that are reshaping how your customers discover products and services. All scored and each fix described in your report along with Schema code tailored for your website,
Don't Stop at the Report
Need Implementation Support?
We Can Fix It, Too.
Our audit reports do two things simultaneously: they deliver immediate value AND give you a defined set of refinements.
If you have a WordPress website, those critical fixes do not need to sit in a third party work queue.
At The Big Ideas Collective we can act fast on WordPress sites, installing schema code, optimising page structures, improving metadata, and resolving technical issues. You'll find more information on our web services here.
Implementation is quoted on a fixed-price basis, individually scoped after audit delivery. We always provide a written quote from your audit report, before any work begins.
Our WordPress Implementation services include:
- ★Schema implementation — adding or correcting JSON-LD structured data
- ★Metadata optimisation — title tags and meta descriptions rewritten for ranking
- ★Page speed improvements — image compression, caching, plugin optimisation
- ★GEO improvements — restructuring content for AI citability and E-E-A-T signals
- ★Backlink outreach — identifying and pursuing high-quality link opportunities
All prices exclude VAT.
*If required, WordPress implementation is quoted separately after report delivery.
