In 2007, Ned Hoste had an idea to bring together a team of highly experienced and skilled creatives to offer organisations more sustainability, flexibility and creativity in their branding and communications.

Joined by Jacky Fitt as co-founder and co-director, together they have developed The Big Ideas Collective’s unique services.

Offices in York and Exeter. 

Today, Ned and Jacky, each with their own specialisms, lead the team on a wide range of branding, communication and publishing projects, as well as business education platforms throughout the UK and abroad.

Collaborate with an award-winning communications team.

Jacky Fitt FRSA

Award-winning author, editor and copywriter, Jacky’s work is about listening, understanding and articulating ideas and concepts through words. Persuasive, engaging, informative. Making the complicated clear. Raising profiles and profitability through high quality content, its management and marketing application across print, online and social media.

With a career in film and TV production prior to copywriting, Jacky’s clients include: ITV, Littlewoods Online, Hertz, The Stable Company, CNG, Westex Carpets, The York Management School, York St John University, City of York Council, The Little Gym, Continuum Group, WGN, SHINE, CIEL, Fera Science Ltd, rradar, Skillogy International, Agri-EPI Centre, York Conservation Trust and Joseph Rowntree Housing Trust.

In collaboration with Ned, in 2020 Jacky founded Micro Oiseau, a multi-lingual website in support of global enterprise and a showcase for professional translators.

Chosen to support the SHE.CAN.SHINE. 2024 female entrepreneurial programme, Jacky’s new book How to Begin A Business’ was published in March 2024.

In 2014 Jacky’s first book on content marketing ‘How to Get Inside Someone’s Mind and Stay There’ won the 2015 Small Business Book Community Choice Award in marketing. The book is currently published in the US by Business Expert Press. It is available in digital download or paperback.

A TEDx PocklingtonEd speaker, Jacky and has delivered seminars at Leeds University, York St John University Business School and The Business Network. Read about the ‘Give to Get’ Philosophy.

Watch on Youtube – TEDx.

Jacky became a Fellow of the Royal Society for the Arts, Manufacturers and Commerce in November 2017.

Article/feature credits include:
OVO Energy
Riccall Care
Science City York
How to Be Good at Work

Book editor credits include:

‘How to be Good at Work’ livebook by Professor Roger Steare, 2018
‘I Am Human – 30 Mistakes to Success’ by Martin Johnson, 2017
‘It’s Not About the Beard’ by Tom Fitzsimons, 2015
‘If You’re So Clever Why Aren’t You Rich?’ by Elizabeth Ward, 2014
‘ethicability’ 4th edition by Professor Roger Steare, 2011

A Director of the Yorkshire Energy Partnership 2015 – 16, Jacky was awarded the Investors in the Environment Overall Achiever Award 2015 (Yorkshire and Humber region) for commitment, impact and continual improvement of environmental performance.

Institute of Leadership and Management endorsed trainer.

Ned Hoste FRSA

With experience spanning more than 40 years as graphic designer and consultant, Ned’s work covers art direction, corporate product branding and identity, website design and development, social networking and strategy combined with extensive experience in design for book publishing.

Ned’s clients, both national and international, include Random House Group, Ray Mears/Woodlore, Imogen Clark (author), Nick Hern Books, Hachette Group, Foyles, Dorling Kindersley, Arcadia Books, RedBlue books, Roger Steare, Out-Take/Rolling Stones, Rally Driver Richard Burns, Rod Gordon author of The Tunnels series, The Russell-Cotes Museum and Art Gallery, Ciel Livestock, Agri-Epi, Skillogy, HorizonLeeds, Barbara Jacobs (Property solicitor).

Ned was a speaker with the Goldman Sachs 10k small business programme and has been a key speaker at UK literary festivals, also York St John University Business School.

In Autumn 2023 he started leading a series of 3 workshops on creativity ad communication for 4th Year medical students at Exeter University.

In 2022 Ned gave a lecture on book cover design as part of Topsham Museum’s lecture series. In 2016 and 2017 Ned ran creativity workshops at TEDxVitoriaGasteiz in Spain. 

Institute of Leadership and Management endorsed trainer.

Ned became a Fellow of the Royal Society for the Arts, Manufacturers and Commerce in April 2017.

You can read Ned’s publishing blog  How to Design a Book and Other Stories here

”I just wanted to send a very personal and heartfelt thank you to you both – for everything!! Winning the Consultancy Award didn’t just happen because of the case studies we submitted! It happened because from the very beginning you have both given me, personally and professionally, the most incredible support, advice, guidance, friendship and input! From telling Ned I had an idea for a business all those years ago, to the Principles of Profit, right up to all the colouring in and word smithery you do today, this award is as much yours as it is Petros’s! Thank you both.”

Much love and indebtedness

Professor Jo Clarke | Petros Limited

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