Marketing, COMMUNICATION & PUBLISHING
ABOUT US
In 2007, Ned Hoste had an idea to bring together a team of highly experienced and skilled creatives to offer organisations more sustainability, flexibility and creativity in their branding, graphics and communications.
Joined by Jacky Fitt as co-founder and co-director, together they have developed The Big Ideas Collective’s unique services across web design, graphic design, copywriting, and publishing.
Offices in York and Exeter.
Today, Ned and Jacky, each with their own specialisms, lead the team on a wide range of branding, communication and publishing projects, as well as business education platforms throughout the UK and abroad.
Collaborate with an award-winning team.
Jacky Fitt FRSA - Copywriter & Editor
- Highly Experienced Copywriter, Editor and Author: Award-winning author, editor and copywriter with a focus on raising profiles and profitability through high-quality content, its management and marketing application across print, online and social media. Background in theatre design, film and TV production before transitioning to copywriting with over 25 years’ experience.
- Premier Client List and Industry Recognition: Clients include ITV, Hertz, The Stable Company, CNG, Westex Carpets, The York Management School, York St John University, City of York Council, The Little Gym, Continuum Group, WGN, SHINE, Fera Science Ltd, the UK Agri-Tech Centre, iLivestock, Skillogy International, York Conservation Trust and Joseph Rowntree Housing Trust. A Pro Member of the Alliance of Commercial Copywriters and Fellow of the Royal Society for the Arts, Manufacturers and Commerce (2017).
- Business Leadership and Entrepreneurship: Co-founded The Big Ideas Collective in 2007 with Ned Hoste, followed by The Big Ideas Library and Micro Oiseau in 2020 – a multi-lingual website supporting global enterprise and showcasing professional translators. Director of the Yorkshire Energy Partnership from 2015-16. Awarded the Investors in the Environment Overall Achiever Award 2015 for commitment, impact and continual improvement of environmental performance.
- Educational Excellence and Thought Leadership: An Institute of Leadership and Management endorsed trainer, How to Be in Business chosen to support the She Can Shine female entrepreneurial programme at SHINE in Leeds. A TEDx PocklingtonEd speaker, delivering seminars at SHINE Space, School of Translation, Leeds University, York St John University Business School and The Business Network.
- Award-winning Author: Author of How to Be in Business (2024) and How to Get Inside Someone’s Mind and Stay There (2014) which won the 2015 US Small Business Book Community Choice Award in Marketing and is currently published by Business Expert Press in New York.
- Editor: I Am Human – Pain and Pleasure by Martin Johnson (2024), How to be Good at Work by Professor Roger Steare (2018), I Am Human – 30 Mistakes to Success by Martin Johnson (2017), It’s Not About the Beard by Tom Fitzsimons (2015), If You’re So Clever Why Aren’t You Rich? by Elizabeth Ward (2014), and ethicability 4th edition by Professor Roger Steare (2011).
Ned Hoste FRSA - Graphic Design & Publishing
- 40+ Year Design Career with Exceptional Portfolio: Started professionally at age 14, progressing to designing magazine covers at 15 then to a publishing career with over 4,000 book covers and 250+ complete books designed. Advanced from graduate designer at Sphere Books to senior designer/studio manager, ultimately founding successful freelance practice 2H Design.
- Premier Client Portfolio and Industry Recognition: Worked with major publishers including Random House Group, Chatto & Windus, Hamish Hamilton, Jonathan Cape, Hachette Group, and Dorling Kindersley, plus notable authors like Rod Gordon, Ray Mears, and The Rolling Stones projects. Achieved Fellowship of the Royal Society for the Arts (FRSA) and Institute of Leadership and Management endorsement.
- Business Leadership and Entrepreneurship: Co-founded The Big Ideas Collective in 2007 with Jacky Fitt, expanding into The Big Ideas Library and helping independent authors achieve bestseller status. Demonstrated sustained business development and leadership capabilities across multiple ventures.
- Educational Excellence and Thought Leadership: Delivered speeches at Goldman Sachs 10K Small Business Programme and York St John University Business School, conducted creativity workshops at TEDxVitoriaGasteiz (2016-2018), led specialised workshops for medical students at Exeter University (2023/4), and serves as regular key speaker at UK literary festivals.
- Career Diversification and Industry Evolution: Adapted through massive publishing industry changes from traditional print to digital formats, maintaining relevance across technological shifts while preserving core creative principles.
- Author: Successfully transitioned from visual design to authored writing with debut novel “The Antiquarian” (2025), first in the Barton & Brooks mystery series.
You can read Ned’s publishing blog How to Design a Book and Other Stories here.
Working with Jacky and Ned is a pleasure. They are both exceptional in their areas of expertise and are genuinely collaborative and supportive. There is no way I could have produced the quality of my books without them. I would highly recommend the Big Ideas Library to anyone who is thinking of writing a book, especially if you want to produce something to an exceptional standard. Jacky and Ned are simply fantastic.
Martin Johnson, CEO of Trans2Performance
”I just wanted to send a very personal and heartfelt thank you to you both – for everything!! Winning the Consultancy Award didn’t just happen because of the case studies we submitted! It happened because from the very beginning you have both given me, personally and professionally, the most incredible support, advice, guidance, friendship and input! From telling Ned I had an idea for a business all those years ago, to the Principles of Profit, right up to all the colouring in and word smithery you do today, this award is as much yours as it is Petros’s! Thank you both.”
Much love and indebtedness
Professor Jo Clarke | Petros Limited