Optimisation
and assessment audits
Find out if your website is losing you business, and how to fix it.
A structured, five-stage digital health check that examines every signal, determining whether your site performs in search engines and in AI-powered discovery tools. Compiled into a branded, scored report. Delivered in days, not weeks.
IS THIS YOUR PROBLEM?
Websites are often invisible to customers, search engines and AI.
Most businesses have a website. Far fewer have one that actually works. Ranking in search engines, appearing in AI-generated answers, and converting visitors into customers.
The gap between the two is measurable. The BIG Intelligence Audit measures it, scores it, and gives you a clear, prioritised plan to close it.
The BIG Question
Is your website invisible?
While Search Engine Optimisation (SEO) is important, Generative Engine Optimisation (GEO) is what AI systems, including ChatGPT, Google AI Overviews, Perplexity and Claude, look for when searching for answers. Without GEO your site is invisible to those systems, and while your company may have the best answer to a question, without GEO no-one will ever know.
This is where the schema code is important, it communicates your Experience, Expertise, Authoritativeness and Trustworthiness to the AI agents and so to your existing and potential customers.
You may be losing ground if:
- ✓Your site doesn't appear in AI-generated answers for your core services
- ✓You're investing in Google Ads but your landing pages have technical issues
- ✓You've recently relaunched your site but aren't seeing results
- ✓You're active on social but your website isn't keeping pace
- ✓Competitors outrank you despite a weaker offering
What We Examine
Five Stages. One Complete Picture.
Each stage is powered by a dedicated AI skill. Built to assess your site across 100 data points. Together, they cover every dimension of your website's digital health.
What We Deliver
A Branded, Scored Report.
Delivered in Days.
Every BIG Intelligence Audit starts with a current best practise check to ensure. that all the information is absolutely up-to-date. Once this is complete, it produces a professionally formatted report with percentage scores for each stage and an overall site health score. All this is written in plain English, with prioritised findings your team can implement from day one. Including tailored schema code to enrich your site's visibility.
Every report includes:
- ★Percentage scores across all five audit stages
- ★An overall site health score
- ★Prioritised findings, explained in plain English
- ★Ready-to-implement schema code where applicable
- ★A 30-minute debrief call to walk through the findings
- ★An executive summary: a narrative overview of your site's overall health, its primary gaps, and what to address first
- ★Your top 3 critical issues and top 3 quick wins, called out across all five stages
- ★Score ratings alongside each percentage — Excellent, Good, Fair, Poor or Critical — so results are immediately meaningful
- ★A consolidated action appendix: every recommendation across all five stages, merged into one list and ordered by priority
- ★Knowledge Panels and rich results eligibility assessment as part of the Schema stage findings
Transparent Pricing
Choose Your Intelligence Level
We have created two tiers to provide a best fit for where you are now. Both include a branded report, scored findings, and a debrief call.
Tier 1
to start youR journey
Starter Intelligence Audit
2 audit stages. Ideal for micro and very small businesses
£147 + VAT
- ✓Branded, scored report
- ✓Prioritised findings in plain English
- ✓30-minute debrief call
- ✓Optional WordPress implementation quote
- ✓Choose two from Performance, SEO, GEO and Backlinks reports
Tier 2
Most Popular
Full Intelligence Suite Audit
For businesses ready to invest in their digital performance
£397 + VAT
- ✓All 5 audits including specific schema code
- ✓Branded, scored report
- ✓Prioritised findings in plain English
- ✓Ready-to-implement schema code
- ✓30-minute debrief call
- ✓Optional WordPress implementation quote
Not sure which tier is right? Talk to us first.
Annual renewal at 25% off list price.
Your renewal report includes a colour-coded score comparison table. Each audit stage lists your previous score alongside your current score, with improvements shown in green and declines shown in red. At a glance, you can see exactly where progress has been made and where to focus next.
All prices exclude VAT. WordPress implementation is quoted separately after audit delivery.
Don't Stop at the Report
We Can Fix It, Too.
The audit report does two things simultaneously: it delivers immediate value, and gives you a defined set of refinements. For WordPress clients, that work does not need to go to a third party or sit on a waiting list.
At The Big Ideas Collective we can act on the findings on WordPress sites, installing the schema code, optimising page structures, improving metadata, and resolving the technical issues your highlighted in the Performance Audit.
Implementation is quoted on a fixed-price basis, individually scoped after audit delivery. We always provide a written quote from your audit report, before any work begins.
Implementation services include:
- ★Schema implementation — adding or correcting JSON-LD structured data
- ★Metadata optimisation — title tags and meta descriptions rewritten for ranking
- ★Page speed improvements — image compression, caching, plugin optimisation
- ★GEO improvements — restructuring content for AI citability and E-E-A-T signals
- ★Backlink outreach — identifying and pursuing high-quality link opportunities
Expertise You Can Trust
Friendly. Knowledgeable. Award-Winning.
40+ Years Combined Experience
Over 40 years' combined experience in web design, digital marketing, copywriting, and SEO. Using the 4-D best practice project management, The Big Ideas Collective, creates A-rated GTMetrix websites for businesses across the UK. All delivered from our offices in York and Exeter.
Every BIG Intelligence Audit
Powered by our proprietary AI skills. Our five specialist tools assess your site across 100 data points. Every finding reviewed and contextualised by our digital team. Pass your report to your developers, or ask us about implementing our findings on your WordPress website.
Generative Engine Optimisation
Helping businesses become visible not just in traditional searches, but in the AI-powered answers that are reshaping how your customers discover products and services. Each of the 5 pillars are scored and fixes described in your report along with Schema code tailored for your site,
Find Out Why Your Customers Can't Find You.
Get a scored, branded BIG Intelligence report, and a clear plan to fix what's holding you back.