The Superpower of the Wandering Mind
I am a copywriter. Since 2022 my sector has been blindsided by generative AI, but reports of my death have been greatly exaggerated. Here’s why we need humans more now than ever.
How to write a headline…
If you want your articles, press releases and blogs to get read then get a decent headline. As many as five times the amount of people will read a headline than read the main body copy, so to capture interest in what you have to say it really pays to get it right.
Clarion – copywriting case study
Clarion Solicitors, a highly successful law firm based in Leeds, needed support to create the right tone of voice for their new website. Giving all the different specialisms a consistent approach and language, plus effective search engine optimisation value (SEO) was required.
Give to Get
I was speaking to an MD of a successful firm recently at a networking event and she was telling me about what a turbulent time they had had in the business – leaders had left and the remaining team were working out how to find their feet and their new voice.
Great BIG guide to effective SEO
SEO or search engine optimisation is the art of getting noticed for what you do by search engine spiders and here’s our great BIG guide to effective SEO. For the best results well written, unique, quality content needs to go hand in hand with good SEO practices.