by Ned Hoste | 26, 05 2023 | How to Design a Book and Other Stories
When we write down our stories it is very tempting to only portray the best version of a career or a life, but, it is never all plain sailing. When you start working for yourself the stones in the road can appear more like boulders and hurt just as much!
Starting out in business with little or no experience, the only way of building the long-term mental resources you need is often by solving what’s in front of you. Taking advice, yes, but also trusting your instincts, learning from mistakes and moving on.
by Ned Hoste | 26, 05 2023 | How to Design a Book and Other Stories
At the beginning of 1988, and still at Slatter-Anderson, I was getting busier with self-employed work. I was being commissioned by Transworld books, plus regular cartoon and design jobs for Video Arts. Meanwhile, at Slatter-Anderson I was working on an extensive test packaging project for Elida Gibbs for All Clear hair products and “re-imagined” toothpaste tubes. I was doing all the lettering artwork and technical drawings – oh, the glamour!
by Ned Hoste | 26, 05 2023 | How to Design a Book and Other Stories
Six months after joining Slatter-Anderson, I was offered work on a freelance, rather than a permanent basis. Looking back on that often intense and chaotic time, I’m sure it had a lot to do with their tax position and off loading full-time employees.
To their credit, my then current bosses Robin and Derek did me the massive favour of letting me use the Slatter-Anderson darkroom to make up artwork out of office hours. The deal was that I could do freelance work outside office hours and deduct any materials I used from my monthly invoice. They knew that in order to be seen as bona fide freelance by the tax office I would need to have income from sources other than their company.
by Ned Hoste | 24, 05 2023 | How to Design a Book and Other Stories
Around this time Slatter-Anderson was also working on promotional work for Bruce Oldfield and I was tasked with designing a 12-page advert for Vogue for his range of tights, which he had designed for Charnos. Variety was ever the spice of life and on another day warm day I headed down to Bruce’s workshop in Fulham to meet him, select the photos and plan the 12 page spread.
by Ned Hoste | 24, 05 2023 | How to Design a Book and Other Stories
My 20 months at Slatter-Anderson were a blur… Learning a lot in a short space of time, I worked on a truly diverse range of design jobs
